SVF earns Western Fairs Assn Awards

King City, CA – The Salinas Valley Fair was recognized for outstanding achievement in marketing at the 2019 Western Fairs Association Convention in Reno, Nevada for its 2018 “Lettuce Turnip The Beet” advertising and promotions campaigns. The Convention was held from January 20 to January 23 at the Grand Sierra Resort. The Salinas Valley Fair won 1st Place awards for their Daily Schedule, Print Marketing Campaign, Commemorative Poster and Any Other Advertising which included the Fair’s head lettuce stress balls, pig key chains and tote bags. In the 1st Place categories, South County Newspapers produced the daily schedule and the commemorative poster was printed by local business Casey Printing. The Fair’s downtown street pole banner campaign, official program and television advertisements were awarded 2nd place while the fair’s advertising poster and promotional carnival photographs were recognized with 3rd place honors.

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Fatal 3 Vehicle Accident Involving Wrong Way Driver on Highway 101 Outside of King City on January 10

A fatal multi-vehicle collision happened on Saturday night, January 10 at 9:51 p.m. on northbound Highway 101 outside of King City. According to the King City CHP a 2016 Toyota Tacoma driven by 65-year-old Paul Lee Cooper of Otis, Oregon was heading the wrong way going southbound in the northbound lanes south of Jolon Road, while a 2006 Toyota Corolla driven by 33-year-old Dinora Maribel Gomez of Salinas was heading northbound on Highway 101 south of Jolon Road in the #1 lane and a Honda Accord driven by 36-year-old Ignacio Sangerman of King City was also traveling northbound on Highway 101 south of Jolon Road but was in the #2 lane. Due to Cooper's level of impairment his vehicle went the wrong way on Highway 101 going directly into the path of Gomez' vehicle causing the rear of her car to crash with the front of the vehicle driven by Sangerman. Cooper was arrested, sustaining major injuries and was transported to Natividad Medical Center in Salinas where as of January 12 is...

Monterey County DA Releases Preliminary Information Concerning an Officer Involved Shooting Incident that Occurred Outside of Soledad on December 16

SALINAS, California- Monterey County District Attorney Jeannine M. Pacioni on December 19 released preliminary information concerning the officer involved shooting (OIS) which occurred at about 1:20 a.m. outside the city of Soledad on December 16, 2025. Just before 1:00 a.m., Monterey County Sheriff’s Deputy Carlos Pina, who has been a peace officer for 10 years all with MCSO, and Deputy Blain Councilman, each in separate patrol cars, were dispatched to 32097 McCoy Road. A resident at the farm labor camp reported a suspicious individual with a handgun whose white Honda 4 door sedan was parked in space 18 at the complex. Before parking there, the suspect drove around and around, stopped in front of the reporting party’s (RP’s) truck, and got out. The RP could hear music. Deputy Pina drove the lead patrol car and arrived just after 1:20 a.m. His dashcam video, which does not record sound but which he installed on his own and at his own expense, depicts the following: He drove down ...

King City City Council Announces Selection of José Arreola as New City Manager

January 7, 2025-Following an extensive recruitment process, José Arreola has been selected by the King City City Council to be its next City Manager. Arreola will replace Steve Adams, who is retiring after serving in the position for the past 10 years. Arreola was selected from 31 applicants and 8 finalists for the position. The King City City Council will formally consider the proposed city manager contract at its meeting on Tuesday night, January 13. Arreola's first day on the job is scheduled to be February 23. José Arreola has a distinguished career of serving the community with a particular commitment to youth. He has worked for the City of Salinas for 12 years as their Community Safety Program Manager, Community Safety Administrator and Assistant to the City Manager. Among other responsibilities, Arreola has led several programs to eliminate gang violence which aligns well with the City of King’s efforts and priorities. Prior to that, Arreola worked as an Educa...

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