Salinas, CA – On Tuesday, July 7 Monterey County Agricultural Commissioner Juan Hidalgo announced the annual Crop Report for the 2025 production year.
The 2025 Crop Report reflects a production gross value of $4,822,429,000 which is a decrease of 3% from 2024.
“Every year our diverse range of commodities are affected by numerous influences including market demand, production challenges, labor availability, weather conditions, and many others. 2025 was characterized by fluctuating tariffs impacting export of commodities and higher cost of production to our growers from increased costs to farm machinery and fertilizers produced in other nations. These influences can reduce supply, increase or decrease values, and impact commodities dramatically,” states Commissioner Hidalgo in the report.
Top valued commodities this year include Strawberries, which maintain the top spot in the county with a gross production value of $1,068,736,000, a 3% increase from 2024. Leaf lettuce, including Romaine and other leaf lettuce varieties, continued to be the 2nd most valuable crop at $1,001,018,000 with an increase of 7%, and Head Lettuce as the 3rd most valuable crop at $583,706,000, a decrease of 2%. Broccoli remained in the 4th place ranking with an 11% decrease to $516,030,000.
Production of all lettuce varieties accounts for 33% of the total value of the crop report at $1,584,724,000 and Monterey County is the number one lettuce producing county in the nation.
Monterey County Farm Bureau Executive Director Norm Groot participated at the announcement of the Crop Report and stated, “While a slight decline from the 2024 record production year, farm gate values continue to show resiliency due to our diversity of crop.”
This year’s Crop and Livestock Report theme, “25 Years of Organics,” highlights how organic agriculture has grown into a trusted, nationally regulated system defined by strong standards, transparency, and an enforcement framework that protects the organic label. The USDA’s National Organic Program has strengthened integrity through consistent certification, enhanced oversight, and new support programs that help farmers transition into organic production.
The values represented in the report reflect gross values of agricultural commodities grown in Monterey County, and do not include costs incurred by growers that include but are not limited to labor, field preparation, planting, irrigating, harvesting, distribution, pest management, cooling, marketing, equipment, assessments, costs or loss experienced by individual operations, and other production activities. It is important to note that gross values presented also do not include the regulatory costs to growers.
Link to 2025 Crop Report can be found online at https://www.countyofmonterey.gov/.
Monterey County Farm Bureau, founded in 1917, represents family farmers and ranchers in the interest of promoting and protecting agriculture throughout Monterey County, CA. We strive to improve the ability of those engaged in production agriculture to provide a reliable source of food and fiber through reasonable stewardship of our local resources.
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