KING CITY, CA – Applications are now open for the 2026 Miss Salinas Valley Fair Competition, an exciting opportunity for
young women ages 16–20 to serve as ambassadors for one of the most loved fairs in the Salinas Valley.
Eligible contestants must reside in Monterey, San Benito, Santa Cruz, Northern San Luis Obispo, or Southern Santa Clara
counties. The competition is also open to residents in Coalinga. The application deadline is March 6, 2026. The contest
will be held at the Salinas Valley Fairgrounds over the course of two days, March 26th and 27th
.
The selected titleholder will represent the Salinas Valley Fair, taking place May 14–17, 2026, and help promote this
year’s fair theme, “Red, White, and Bloom.” As a representative of the fair, the winner will participate in promotional
appearances and community events throughout the next year, including the Miss California Rodeo Contest in Salinas,
CA.
“This program is such a wonderful opportunity for young women to grow their confidence, leadership skills, and
connection to our agricultural community,” said Darla Mantel, Miss Salinas Valley Fair Coordinator. “Our Miss Salinas
Valley Fair truly becomes a representative of the heart of our fair, and we are always excited to see the talent and
passion these contestants bring.”
Contestants will be judged on personality, scholastic ability, poise and appearance, and horsemanship - celebrating both
individual achievement and traditions of the Salinas Valley. The winner of the Miss Salinas Valley Fair Competition will
receive a $2,000 scholarship, a custom belt buckle, along with additional prizes. Category winners will receive awards
for each individual category they excel in.
Young women with an interest in agriculture, community involvement, and personal growth are encouraged to apply.
Applications can be found online and must be postmarked, or delivered by hand, no later than March 6th
. There is no
entry fee to apply or compete.
For application questions and additional information, please visit www.salinasvalleyfair.com. Questions can also be
directed to the SVF Fair Office by phone at 831-385-3243 or email at svf@salinasvalleyfair.com.
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MISSION STATEMENT
To showcase the annual Fair, promote the talent and education of our youth, and provide a year-round setting for
community services
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