City of Soledad Unveils New Retail Map to Highlight Local Businesses as Part of Annual “Shop Local

City of Soledad Unveils New Retail Map to Highlight Local Businesses as Part of Annual “Shop Local – Shop Soledad” Holiday Campaign

Soledad, CA – The City of Soledad is proud to announce the launch of its new Retail Map of Soledad, a key feature of this year’s Shop Local, Shop Small – Shop Soledad holiday campaign. Designed to make holiday shopping easier and more enjoyable, the Retail Map highlights local boutiques, restaurants, service providers, and family-owned shops throughout the community.

The Retail Map aims to guide residents and visitors in discovering Soledad’s diverse small-business offerings, encouraging them to explore hidden gems and support locally owned establishments during the peak holiday season.

Mayor Anna Velazquez shared, “This holiday season, Soledad is launching new initiatives to support our small businesses and help boost local sales. Our new retail map will guide residents and visitors to explore Soledad’s unique shops, discover the perfect holiday gifts, and enjoy the one-of-a-kind experiences that make our city special. This is a chance to celebrate community pride while uplifting the small, family-owned businesses that strengthen our local economy.”

As part of the broader holiday campaign, the City also introduced 10 official “Welcome Shops,” a select group of businesses chosen on a first-come, first-served basis to help promote the “Shop Soledad” message. These shops will distribute limited-edition Soledad-branded shopping bags and encourage the community to support local retailers during the busy shopping season.

In addition, the City of Soledad, in partnership with the Monarch Small Business Development Center, the Soledad Chamber of Commerce, and local business owners, will host the first-ever Soledad Holiday Night Market. The market will take place on December 13, 14, 20, and 21, from 12:00 p.m. to 5:00 p.m. in Downtown Soledad, next to the Ace Hardware Christmas Tree Lot, offering festive shopping, food, and holiday cheer.

For more information about the Retail Map, the Shop Local – Shop Soledad campaign, or the Holiday Night Market, please contact the City of Soledad Economic Development Division at (831) 223-5016 or visit www.cityofsoledad.com. The City invites everyone to shop local this holiday season and support the small businesses that make Soledad a vibrant and welcoming community.

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