2026 Commemorative California Rodeo Salinas Poster Unveiled

SALINAS, CA – November 20, 2025 – The California Rodeo Salinas has proudly unveiled its 2026 commemorative poster, a striking tribute to patriotism and tradition. This year’s design features Retired Sergeant First Class James “Guido” Davis parachuting the American flag into the arena from 5,000 feet above—a moment that has become a beloved highlight of the Rodeo. The image was crafted using two photographs by Professional Rodeo Cowboys Association Photographer Fernando Sam-Sin and stylized by graphic designer Tracy Hopper.

Guido Davis, a 20-year Army veteran and former Green Beret, will celebrate his 11th year participating in the California Rodeo Salinas in 2026. With over 3,000 jumps to his name, his dedication and service continue to inspire fans and participants alike.

California Rodeo Salinas President Bob Eggers, himself a veteran, shared his thoughts on the new poster:

“There’s something deeply moving about seeing the American flag descend into the arena—it reminds us of the values that rodeo and our country share: grit, honor, and freedom. As a veteran, it fills me with pride to see how patriotic this sport truly is.”

The commemorative posters will be sold for $20 (plus tax) at Flair on the Farm, held November 22nd and 23rd, 2025, at the Salinas Sports Complex in the Rodeo’s souvenir booth (Saturday 10 AM–4 PM, Sunday 10 AM–3 PM) and at the California Rodeo Office located at 1034 N. Main Street in Salinas, Monday through Friday from 9 AM to 5 PM (closed Fridays from 11:45 AM–1:15 PM). Posters are also available for purchase online at https://www.carodeo.com/p/about-us/store.

ABOUT CALIFORNIA RODEO SALINAS

The 116th California Rodeo Salinas will take place July 16-19, 2026. As a not-for-profit organization, the California Rodeo Association is dedicated to preserving the traditions of the California Rodeo Salinas and the Western way of life while fostering community involvement and cultural heritage. The Association supports local nonprofits and community groups through its annual Rodeo and year-round operations at the Salinas Sports Complex. In 2025, these efforts generated over $856,000 for local organizations.

For more information, visit www.CARodeo.com or contact the Rodeo Office at (831) 775-3100.

Photo of Miss California Rodeo Salinas 2025 Rachel Lancaster with the 2026 poster by Mag One Media.

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