County of Monterey Announces Strategic Support for FIRA USA to Drive Innovation in Agriculture Robotics

Salinas, California – September 13, 2023

The County of Monterey is thrilled to announce its enthusiastic support for the highly anticipated FIRA

USA 2023 Event, set to take place in Salinas, California, from September 19th to 21st. This premier event

promises to be a dynamic catalyst for the Agriculture Robotics industry, aligning perfectly with our

commitment to fostering innovation and sustainability within our vibrant community.

FIRA USA 2023 is poised to be a groundbreaking gathering of industry leaders, researchers, innovators,

and enthusiasts from around the world. This three-day event will showcase the latest advancements in

agriculture robotics, precision farming, and automation technologies, offering a platform for knowledge

exchange, networking, and collaboration.

Salinas, California, often referred to as the "Salad Bowl of the World," is the perfect backdrop for an

event dedicated to advancing agriculture through robotics and automation. The County of Monterey

Economic Development recognizes the importance of fostering a collaborative environment that allows

local businesses to thrive and compete on a global scale.

FIRA USA 2023 will feature keynote speakers, panel discussions, interactive workshops, and live

demonstrations, offering attendees valuable insights into the transformative potential of robotics in

agriculture. With a focus on sustainable practices and resource efficiency, the event will underscore the

vital role of technology in shaping the future of farming.

The County of Monterey Economic Development encourages all interested individuals, businesses, and

organizations to participate in FIRA USA 2023 and engage in discussions that will drive innovation and

sustainability within the agriculture industry.

For registration, event details, and inquiries, please visit https://fira-usa.com/.

About County of Monterey Economic Development Division:

The County of Monterey Economic Development is dedicated to fostering economic growth, supporting

local businesses, and enhancing the overall quality of life in Monterey County. Through strategic

initiatives and partnerships, we aim to create a vibrant and sustainable economy that benefits residents,

businesses, and the environment. For more information, please visit https://bit.ly/3EA6KOH.

About FIRA USA 2023:

FIRA USA 2023 is a premier event in the field of Agriculture Robotics, focusing on the latest

advancements in robotics and automation technologies for the agriculture industry. This event serves as

a platform for industry leaders, innovators, and researchers to collaborate, exchange ideas, and shape

the future of farming through technology. For more information, please visit https://fira-usa.com/.

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