Salinas, CA – On Tuesday, July 7 Monterey County Agricultural Commissioner Juan Hidalgo announced the annual Crop Report for the 2025 production year. The 2025 Crop Report reflects a production gross value of $4,822,429,000 which is a decrease of 3% from 2024. “Every year our diverse range of commodities are affected by numerous influences including market demand, production challenges, labor availability, weather conditions, and many others. 2025 was characterized by fluctuating tariffs impacting export of commodities and higher cost of production to our growers from increased costs to farm machinery and fertilizers produced in other nations. These influences can reduce supply, increase or decrease values, and impact commodities dramatically,” states Commissioner Hidalgo in the report. Top valued commodities this year include Strawberries, which maintain the top spot in the county with a gross production value of $1,068,736,000, a 3% increase from 2024. Leaf...
California Rodeo Salinas' Kiddie Kapers Parade Returns on July 12; 2026 Theme is "America Salutes Red, White & Boots"
SALINAS, CA, July 3, 2026 – One of the California Rodeo Salinas' most cherished family traditions returns on Sunday, July 12, at 3:00 p.m. as the annual Kiddie Kapers Parade marches through Salinas City Center (formerly Oldtown Salinas). Presented by Bay & Basin Insurance Services, this free community event celebrates patriotism, Western heritage, and the creativity of local children. Now in its 95th year, the Kiddie Kapers Parade welcomes children of all ages to participate—no pre-registration is required. It's free for both participants and spectators and features everything from decorated bikes, wagons, scooters (helmets required), and strollers to community groups, floats, dance teams, and imaginative costumes. This year's theme, "America Salutes Red, White & Boots," encourages participants to show off their patriotic pride with a Western flair. Serving as the 2026 Grand Marshal is Addison Joy McWherter, the California Rodeo Association's 2025 Go...